Who are you becoming in 2024?

We are opening with a big question: who are you becoming in 2024?

After setting up a local pre/postnatal fitness coaching business in Bath last year, I got to experience very instant results with motivating and empowering other women, a privilege we don’t always get to see when working online. This confirmed my love for coaching, fitness and life coaching, but it also confirmed my suspicions around working anti-social hours and how little I enjoy doing that.

I don’t want to head out in the evening, I want to kiss my baby goodnight and eat a nice dinner with my husband. Working as a coach/strategist gives me the flexibility and a little more financial stability to show up in my home life, but it also gives me the chance to share my skills and experience to help others achieve their potential, and that’s pretty cool.

New home

You may notice that things look different round here, I’ve decided to move away from Substack after reading up about Substack’s response to white supremacists posting on the platform. Articles from Audrey Watters and Ken White have wonderfully cast light on the challenge and has led me to move to Beehiiv as a writer. As a reader, there are still far too many writers I enjoy reading on Substack, I’ll continue to monitor what those writers are doing as I’d be reluctant to pay for new subscriptions, given that some % of that money goes towards Substack.

There’s value in simplicity

It’s hard working in tech right now, there are a lot of cutbacks and different activities are seen as superfluous, with purse-string holders clamping down on seemingly unnecessary costs. There lies the problem, many people put content strategy into that category. “There’s too much to do right now, we can’t think about the strategy” or “we just don’t have the money for it” – both understandable and valid reasons.

But I honestly don’t think people realise the cost of content debt, typically caused by accumulated, old legacy content that causes excessive costs on content editors to maintain or tech teams to keep up to date. Sometimes it costs the organisations more money not to do anything than to commit to some kind of content planning. The reality, contrary to what some people in the industry want you to think, is that content strategy can be quite simple, a good content strategy needs a clear actionable roadmap – something which my previous experience as a delivery manager helps me every single time.Photo by Brands&People on Unsplash

In coaching, we often talk about bringing awareness to something and setting clear intentions. Through creative and interactive content workshops it’s possible to create space and time for a team to offload and start to move from a place of reactivity to proactivity, to feeling in control again. I’m excited to start shaping out an offering that gives small and big teams alike the opportunity to do this. If you’re interested to hear more, drop me an email.

Coaching

I had a long drive home from Essex to Bath the other weekend (it didn’t look anywhere as good as the photo above, it was the M4) but I binge listened to a bunch of podcasts, including Jay Shetty’s podcast on the 5 Relationships you need to invest in with one of the relationships being, the relationship with ourselves. We’re so busy always doing but we never stop to think about who we are becoming.

The biggest question I want you to ask yourself is not “what do I need to do in 2024?” but “who am I becoming in 2024?” I find that we put so much effort to doing and thinking what to do…and all of a sudden we’re so lost in doing that, that we don’t like who we’re becoming”.

Wow. That caught my attention pretty quickly because I realised I didn’t know!

Do I only have one choice?

Three new businesses all representing different ways I show up in the world and I suddenly felt nervous. I once got told that I had to specialise, and I’ve always questioned it. But when I asked myself who I want to become in 5 years’ time and what do I want to be doing, it’s always coaching. And that has been the case for 4 years since I joined a course on Executive Coaching. It changed my life and the ability to coach others is a privilege.

Who are you becoming? And do you agree with the need to have one identity that all paths lead back to?

If you’re interested in hearing more about the business coaching, then please do get in contact.